HEALTHCARE INFORMATION ON THE INTERNET-A BOOM
Compete.com, web statisticians, have taken interest in the healthcare industry’s online growth in recent history. Their most recent post is focused on a very dense space and how WebMD, the favored veteran, is responding to new competition and a changing digital landscape. Read the full post on compete.com
7 THINGS THAT YOU MIGHT BE DOING TO HURT YOUR [PHARMA] BRAND
Everything from naming your drug to the photography you choose to represent your patients and doctors. From Jeremy Arceneaux at LSBMN.
THE ART OF LINKING (FOR ALL THE COPYWRITERS AND CURATORS OUT THERE)
A post outlining the nuance of directive links, call-to-action and the building blocks of the web. If you are writing any content for the web, follow the article for addition, LINKS. This and more on Gerry McGovern’s blog.
TOP MEDIA CAMPAIGNS OF 2011 ACCORDING TO NIELSEN
The best of 2011′s media campaigns broken down by top-10 lists according to sharing, brand integration, and product-placement. Will you make the campaign to rank in 2012? Check out Nielsen’s list.
5 LESSONS FROM THE BEST INTERACTION DESIGNS OF 2011
The public’s taste for interaction and design is becoming increasingly more sophisticated. Users are able to make and break products in a faster cycle that responds to the nuances of gimmick vs truly successful and engaging design. Read Robert Fabricant’s (of FROG Design) reflections of this year’s releases.
YOUTUBE EDU CLASSROOM
YouTube is aggressively moving into a new space to educate and change the way that people learn at every level. Take a look at their collection of learning videos.
Director Ridley Scott, of BladeRunner Fame, will be producing the most recent re-envisioning of “A Day In The Life” series. Most popular in it’s form as a coffee tablet book, this series is one of the original “crowd sourcing” projects inviting people from all walks of life and stations to provide a visual record of their experiences on a particular day.
The current incarnation will begin life as a user-submitted video via a dedicated YouTube channel and will evolve into a feature-length film with Scott at the helm of creative. Budding film-makers can submit their own videos and have their work featured in the final cut.
Although the day-in-a-life concept has been around for quite some time, this most recent work seems to be a natural application of the web, and in particular, YouTube. The idea of a truly open submission that captures the creative and mundane alike-presenting it as a perspective on our condition. A draw-back–and one that is substantial–is that the digital divide may leave more in the cold than previous day-in-the-life projects. YouTube’s popularity is worldwide though and the focus perspective should be something more broad than the typical “western” view.
The “Day” will be July 24, 2010, so submit your entry between July 24 and 31, 2010.
