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	<title>Cullmann Design Blog &#187; identity</title>
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	<description>A collection of writings and observations about the web, advertising, and and the field of design by Chris Cullmann, Creative Director and Online Strategist</description>
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		<title>Building Brand You!</title>
		<link>http://blog.cullmanndesign.com/2010/02/building-brand-you/</link>
		<comments>http://blog.cullmanndesign.com/2010/02/building-brand-you/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 03:03:24 +0000</pubDate>
		<dc:creator>Chris Cullmann</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[Brand You]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[P52]]></category>
		<category><![CDATA[Personal Brand]]></category>
		<category><![CDATA[professional Brand]]></category>
		<category><![CDATA[Resume]]></category>

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		<description><![CDATA[Building Brand You: Personal Branding with Social MediaThere are no more resumes. Resumes exist, they certainly serve a purpose to sorting through large amounts of unknown candidates. They can also help an HR department find a possible candidate from an online wholesale list like HotJobs, but they are such a small part of how employers choose the best candidate*. The best candidates are those that come to an employer through a referral or reputation or someone who is recruited to fit a need within a company. This is not to say that those who come to a position by way of their resume are not hard workers or care about what they do. It is saying that resumes are no longer the currency of the hiring process. They say nothing of a person's brand.

Everyone, looking for a job or not is a brand. Whether they are looking to broadcast their quality of craftsmanship, attention to detail or inability to complete a project, they have qualities and characteristics they are identified with. These identifiers, their reputation, reach far beyond their personal circles and daily interactions. Recently, this has become increasingly evident with the popularity of social networks like LinkedIn and FaceBook. Professional or not, people's brands are being broadcast farther, faster and more frequently than ever before.

So what is your brand? Are you a social butterfly? A workaholic? Are you a parent involved in your local district? A politician who is concerned about local and regional issues? What do your activities, online or otherwise, say about you? Not too long ago, this was a fairly easy thing to manage. You could show up to work, keep to yourself and be an action hero rescuing neighbors in your off-time. Now, so many of our activities are shared with our friends, family and strangers on the internet. Even the most carefully orchestrated anonymity can be uncovered with the few keystrokes a Google search may reveal. So what does YOUR Google search say about you? Your next, or current, employer will know.
]]></description>
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		<title>Search for &#8220;Me&#8221; on Google</title>
		<link>http://blog.cullmanndesign.com/2009/05/search-for-me-on-google/</link>
		<comments>http://blog.cullmanndesign.com/2009/05/search-for-me-on-google/#comments</comments>
		<pubDate>Mon, 11 May 2009 15:15:51 +0000</pubDate>
		<dc:creator>Chris Cullmann</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[identity]]></category>
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		<description><![CDATA[Online identity management is hard even for people who are adept at managing their own SEO/SEM footprint. The ability for the public, friends, colleagues or potential employers to find you ("findability" to reuse the O'Reilly definition) is a mix of art, science and alchemy. Controlling what those searching for you find is the trick.]]></description>
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