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	<title>Cullmann Design Blog &#187; Brand You</title>
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	<link>http://blog.cullmanndesign.com</link>
	<description>A collection of writings and observations about the web, advertising, and and the field of design by Chris Cullmann, Creative Director and Online Strategist</description>
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		<title>Recognizr: Your Public Profiles-Public</title>
		<link>http://blog.cullmanndesign.com/2010/02/recognizr-your-public-profile-is-public/</link>
		<comments>http://blog.cullmanndesign.com/2010/02/recognizr-your-public-profile-is-public/#comments</comments>
		<pubDate>Sun, 28 Feb 2010 22:21:29 +0000</pubDate>
		<dc:creator>Chris Cullmann</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Brand You]]></category>
		<category><![CDATA[FaceBook]]></category>
		<category><![CDATA[facial recognition]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[P52]]></category>
		<category><![CDATA[Recognizr]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://blog.cullmanndesign.com/?p=245</guid>
		<description><![CDATA[Swiss software development group Polar Rose is working with mobile experts TAT to develop a powerful facial recognition platform called Recognizr. The software analyzes facial features and attaches your social net for reference. What does this mean? By simply snapping a picture of someone, you will be able to see their FaceBook, LinkedIn, Flickr, Twitter or any other participating social media channel. The sample demonstration is an example of the technology platform in its most basic state, but even this preliminary demonstration shows the power of this kind of application.

The idea of being able to access an entire social library with your friends, family and co-workers is very exciting. Technology like this previously only existed in science fiction and extends the utility of mobile devices past its origins as Personal Information Managers like the original Palm, modern applications like Bump and even emerging technology like augmented reality. This application, the first of its kind, brings your online footprint, your brand, out into the open and accessible to everyone you come into contact with. Obviously, there are privacy concerns and personal preferences that need to be addressed before this is adopted by most people, but this is a tilt-point for personal identity and social networking.

Networking is now approaching an unprecedented level with the lines between public and personal space blurred. It's crucial that we begin to look at what we are exposing to the world and become experts at managing technology and our actions online. I think that the coming years will bring a more liberal perspective on online behavior as today's high school and college students enter the work-force with their social media baggage in-tow. Software like this, as creative and awesome as it is, should give everyone a some pause in defining their "appearance" and footprint online.]]></description>
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		<title>Building Brand You!</title>
		<link>http://blog.cullmanndesign.com/2010/02/building-brand-you/</link>
		<comments>http://blog.cullmanndesign.com/2010/02/building-brand-you/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 03:03:24 +0000</pubDate>
		<dc:creator>Chris Cullmann</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[Brand You]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[P52]]></category>
		<category><![CDATA[Personal Brand]]></category>
		<category><![CDATA[professional Brand]]></category>
		<category><![CDATA[Resume]]></category>

		<guid isPermaLink="false">http://blog.cullmanndesign.com/?p=231</guid>
		<description><![CDATA[Building Brand You: Personal Branding with Social MediaThere are no more resumes. Resumes exist, they certainly serve a purpose to sorting through large amounts of unknown candidates. They can also help an HR department find a possible candidate from an online wholesale list like HotJobs, but they are such a small part of how employers choose the best candidate*. The best candidates are those that come to an employer through a referral or reputation or someone who is recruited to fit a need within a company. This is not to say that those who come to a position by way of their resume are not hard workers or care about what they do. It is saying that resumes are no longer the currency of the hiring process. They say nothing of a person's brand.

Everyone, looking for a job or not is a brand. Whether they are looking to broadcast their quality of craftsmanship, attention to detail or inability to complete a project, they have qualities and characteristics they are identified with. These identifiers, their reputation, reach far beyond their personal circles and daily interactions. Recently, this has become increasingly evident with the popularity of social networks like LinkedIn and FaceBook. Professional or not, people's brands are being broadcast farther, faster and more frequently than ever before.

So what is your brand? Are you a social butterfly? A workaholic? Are you a parent involved in your local district? A politician who is concerned about local and regional issues? What do your activities, online or otherwise, say about you? Not too long ago, this was a fairly easy thing to manage. You could show up to work, keep to yourself and be an action hero rescuing neighbors in your off-time. Now, so many of our activities are shared with our friends, family and strangers on the internet. Even the most carefully orchestrated anonymity can be uncovered with the few keystrokes a Google search may reveal. So what does YOUR Google search say about you? Your next, or current, employer will know.
]]></description>
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