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HEALTHCARE INFORMATION ON THE INTERNET-A BOOM
Compete.com, web statisticians, have taken interest in the healthcare industry’s online growth in recent history. Their most recent post is focused on a very dense space and how WebMD, the favored veteran, is responding to new competition and a changing digital landscape. Read the full post on compete.com

7 THINGS THAT YOU MIGHT BE DOING TO HURT YOUR [PHARMA] BRAND
Everything from naming your drug to the photography you choose to represent your patients and doctors. From Jeremy Arceneaux at LSBMN.

THE ART OF LINKING (FOR ALL THE COPYWRITERS AND CURATORS OUT THERE)
A post outlining the nuance of directive links, call-to-action and the building blocks of the web. If you are writing any content for the web, follow the article for addition, LINKS. This and more on Gerry McGovern’s blog.

 

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BEST OF CES (HEALTHCARE REDUX)
The GigaOm blog reviews the best CES had to offer the healthcare space. See their “best-of” list here.

WE ARE THE 95%
A pragmatic look at QR Codes, best practices, and why the quick-response codes are slow to gain traction. Posted by CRM experts and WPP agency RTCRM.

WHAT DOES YOUR E-MAIL MARKETING LOOK LIKE FOR 2012?
Alchemy Worx points out some commonly missed points that will sharpen your email marketing in 2012.

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TOP MEDIA CAMPAIGNS OF 2011 ACCORDING TO NIELSEN
The best of 2011′s media campaigns broken down by top-10 lists according to sharing, brand integration, and product-placement. Will you make the campaign to rank in 2012? Check out Nielsen’s list.

5 LESSONS FROM THE BEST INTERACTION DESIGNS OF 2011
The public’s taste for interaction and design is becoming increasingly more sophisticated. Users are able to make and break products in a faster cycle that responds to the nuances of gimmick vs truly successful and engaging design. Read Robert Fabricant’s (of FROG Design) reflections of this year’s releases.

YOUTUBE EDU CLASSROOM
YouTube is aggressively moving into a new space to educate and change the way that people learn at every level. Take a look at their collection of learning videos.

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XBOX LIVE AND MEDIA CONSUMPTION
Microsoft’s XBOX console is quickly changing what it means to “watch” television and recreating media engagement for viewers and advertisers. Mindshare, a WPP agency, explains where the XBOX came from and where it is poised to go. Read the post on the WPP Reading Room.

6 SOCIAL MEDIA LESSONS FROM DAVID OGILVY
Translating Ogilvy on Advertising to the modern digital market. From WhatWorksWhere.com.

WHAT I LEARNED ABOUT THE WEB IN 2011
The web design elite speak to the A List Apart editors about what they feel has shifted in 2011. As always, A List Apart has the best of the web.

About Cullmann

Chris Cullmann is a Creative Director and Online Strategist. He works for Ogilvy CommonHealth Interactive Marketing, a digital agency dedicated to healthcare marketing. His professional and personal portfolio includes interactive websites, viral and social media, and online education applications. His portfolio and observations about the design and marketing industry can be found at www.cullmanndesign.com

The opinions expressed on this site are my own and do not reflect those of my employer or those who I am professionally connected.

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