Cullmann Design Blog


Please don’t censor the web

Please don't censor the web

5 Use Cases For Chrome OS

5 Use Cases for Google's Chrome OSHaving recently spend some time hands-on with the Google Chrome OS using the CR-48, I began to think about how this platform can be used in real-world application. As a someone who spends all day working on a workstation, the Chrome OS is not an ideal solution, but I began to see that for a lot of people Google’s offering could meet a majority of their needs.

Here are 5 instances that Google Chrome OS can be deployed right now with a certainty of success:


School and public libraries are at an interesting cross-roads. Information is managed digitally and an increasing focus of libraries is providing access to web-born data and content. Managing the hardware for these institutions is expensive and plagued with management issues. Cloud based applications, enhanced user management and an operating system that can “clean-start” for every user will make web access cheaper and more sustainable for libraries and community learning centers.


Facing the same problem as libraries, schools can deploy thin-client solutions that allow administrators and parents access to what applications students are using and revoke access during certain periods of time (think no chatting during school hours). Content management can also be enhanced with workgroup solutions that can provide group access to papers and assignments via shared mailboxes and segmented access. Information about usage can also be measures in aggregate to define success scenarios so findings can be quantified and shared.

Sales Teams

For field forces and sales teams, an always up-to-date platform is ideal. The nature of Google’s web-based application system means that everything from customer data to sales figures will be real-time. Internet connectivity can come by way of wireless cellular access (built into many of the new thin-client hardware). Log-in requirements will also help corporations manage access to confidential data on a case-by-case basis. For regulated industries, not having local application to update means that compliance to change is certain.

Hospital Settings

As medical records and patient management change to meet new EMR (Electronic Medical Record) standards, having integrated solutions will be critical. Although traditionally client-based, properly secured network solutions like those at the core of Google’s Chrome OS can help patient care specialist in and out of a hospital setting capture and record patient data at every touch-point in there care experience. By having very little data on end user devices means that there is little patient data on the device to lose in the event of a crash or theft of a device.

Airports and Airplanes

Access to a captive audience for prolonged periods is an advertiser’s dream. A traveler presented with use of a device for the duration of their journey can present a massive opportunity to an ad-based income model like Google’s. Having a controlled platform like the Chrome OS will provide airlines and security officials a level of control not present with the current use of WiFi and cellular connectivity. Chrome is the new first-class premium that replaces your blanket and complimentary headphones.

Chrome is competing with the tablets for a share of market. Apple’s iPad in particular has a strong foothold for the secondary device and thin-client marketing. The biggest advantage to Google’s offering is a near maintenance-free solution for administrators. For anyone in IT support, the idea of managing even the thinnest Windows installation is a bit of a nightmare. The constant updates, determining conflicts, anti-virus solutions, crashes, etc, etc. I don’t see a computing utopia through Google’s thin client solution, but it does offer a certain amount of freedom in it’s simplicity.

The second advantage is a user-profile solution that allows all of the user’s preference and application needs to be synchronized via web account. This allows users to use any machine and get an identical user experience. Even in the event of a compete hardware failure, all that will be required is access to another Google Chrome OS device and the user is back in action.

There are other points that make the Chrome OS practical (and also a hindrance), but in general, many of the issues surrounding computing for public and private sector business are based in system and user management-both are modernized in the Google Chrome ecosystem. I mentioned a few use cases, but the possibilities are vast. The form-factor of current iterations of the Chrome OS hardware presents no learning curve and familiarity that puts people at ease for quick adoption.

Read more about Chrome OS and what role it plays in the evolving computing space by reading my previous entries:
A View of the Google Chrome Store, Dec-2010
Impressions of the Google Chrome Operating System, Nov-2009


Thankful for many things on ThanksgivingOn Thanksgiving Day, I am finding much to be thankful for: My wonderful wife, my family, my dogs, a healthy life, a nice home. The list is long and I feel like I have been blessed by good fortune.

To stay on theme with this blog, I feel lucky too that I can practice my craft. There are many forks and decisions that have landed me in my current situation and I am pleased that I have both the time, experience and means to do what I love. It seems like I am a minority of people who get up and greet the day with enthusiasm for their work. For this, I am grateful. There are days when it gets tough, days when decisions are hard and pressure is high, but the next morning is always a new day with opportunity.

Today, the chance to change my corner of the world in a very small way is one of the tings that  I am very thankful for.

Open Data For All (And Open Government)

StreetFilms has posted a fantastic clip outlining a perspective on open data. The short focuses on how individual developers and start-ups can use data from local government organizations to provide services like traffic updates, accident information, efficiencies and better citizen support.

I thought this piece was as interesting because it hit home, at a very basic level, how important open data architecture is. When you discuss the concepts of open data with a non-geek, it’s difficult to articulate how someone can use US Census data, Center for Disease Control Data or even your local Police Blotter data. There is no reason not to have this data available and when there is so much to be done with it.

Freely available data is also crucial from a governmental transparency perspective. The ability to map and process data real-time will extend the public’s ability to access and monitor occurrences that the government is unable or unwilling to do with their current resources. I’m hoping that this clip and sharing it will inspire and motivate developers, concepters and influencers to build something that is for a greater good and community.

A Case for Open Data in Transit from Streetfilms on Vimeo.

Designing For Tomorrow with Roger Black

Roger Black has an excellent post on the Society for News Design Blog. The dialogue is an overview, but there was one point that I think was missed: From the perspective of Art Direction, it is becoming increasingly important that Content Creators and Designers construct their presentation is such a way that it translates, with its impact, across multiple platforms and media. This post (and the snd website) is an excellent example. The post, a standards based layout, features a full transcript.

Roger Black: the decade in design from The Society for News Design on Vimeo.

About Cullmann

Chris Cullmann is a Creative Director and Online Strategist. He works for Ogilvy CommonHealth Interactive Marketing, a digital agency dedicated to healthcare marketing. His professional and personal portfolio includes interactive websites, viral and social media, and online education applications. His portfolio and observations about the design and marketing industry can be found at

The opinions expressed on this site are my own and do not reflect those of my employer or those who I am professionally connected.

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