<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Cullmann Design Blog &#187; marketing</title>
	<atom:link href="http://blog.cullmanndesign.com/category/marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.cullmanndesign.com</link>
	<description>A collection of writings and observations about the web, advertising, and and the field of design by Chris Cullmann, Creative Director and Online Strategist</description>
	<lastBuildDate>Fri, 27 Jan 2012 21:04:13 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
<meta xmlns="http://www.w3.org/1999/xhtml" name="robots" content="noindex,follow" />
		<item>
		<title>Recently Read</title>
		<link>http://blog.cullmanndesign.com/2011/12/recently-read-1/</link>
		<comments>http://blog.cullmanndesign.com/2011/12/recently-read-1/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 03:23:34 +0000</pubDate>
		<dc:creator>Chris Cullmann</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[Recently Read]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://blog.cullmanndesign.com/?p=789</guid>
		<description><![CDATA[XBOX LIVE AND MEDIA CONSUMPTION Microsoft&#8217;s XBOX console is quickly changing what it means to &#8220;watch&#8221; television and recreating media engagement for viewers and advertisers. Mindshare, a WPP agency, explains where the XBOX came from and where it is poised to go. Read the post on the WPP Reading Room. 6 SOCIAL MEDIA LESSONS FROM [...]]]></description>
		<wfw:commentRss>http://blog.cullmanndesign.com/2011/12/recently-read-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Excited About The Content Strategy Buzz!</title>
		<link>http://blog.cullmanndesign.com/2011/08/excited-about-the-content-strategy-buzz/</link>
		<comments>http://blog.cullmanndesign.com/2011/08/excited-about-the-content-strategy-buzz/#comments</comments>
		<pubDate>Mon, 22 Aug 2011 01:54:55 +0000</pubDate>
		<dc:creator>Chris Cullmann</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[content strategy]]></category>

		<guid isPermaLink="false">http://blog.cullmanndesign.com/?p=751</guid>
		<description><![CDATA[With the buzzing about Content Strategy. and its status as the flavor du jour. Savvy agencies and web shops are hiring for this new position like a Social Media Specialist to the Facebook flame. From a practical stand-point, the Content Strategist role is not a new skillset, it’s a focused role of an editor, writer, or information architect.]]></description>
		<wfw:commentRss>http://blog.cullmanndesign.com/2011/08/excited-about-the-content-strategy-buzz/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Anatomy Of An eMail</title>
		<link>http://blog.cullmanndesign.com/2011/06/anatomy-of-an-email/</link>
		<comments>http://blog.cullmanndesign.com/2011/06/anatomy-of-an-email/#comments</comments>
		<pubDate>Sun, 26 Jun 2011 20:29:35 +0000</pubDate>
		<dc:creator>Chris Cullmann</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[how-to]]></category>

		<guid isPermaLink="false">http://blog.cullmanndesign.com/?p=720</guid>
		<description><![CDATA[eMails have been part of the marketer’s arsenal since the first websites sprouted from the digital protozoa. They lack the flair of social media, the metrics of websites, or the sizzle of YouTube. They are still a very valuable resource and a great way to engage an audience.

I’ve put together an basic outline of what makes for a strong marketing email. This is a good primer for anyone who is getting started in emarketing or if you’re starting to see the trend back towards the use of emails and email newsletters.]]></description>
		<wfw:commentRss>http://blog.cullmanndesign.com/2011/06/anatomy-of-an-email/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile Response With Zoove</title>
		<link>http://blog.cullmanndesign.com/2011/04/zoove/</link>
		<comments>http://blog.cullmanndesign.com/2011/04/zoove/#comments</comments>
		<pubDate>Tue, 26 Apr 2011 12:12:25 +0000</pubDate>
		<dc:creator>Chris Cullmann</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[QR Codes]]></category>
		<category><![CDATA[Quick Response]]></category>
		<category><![CDATA[Smart Phones]]></category>

		<guid isPermaLink="false">http://blog.cullmanndesign.com/?p=641</guid>
		<description><![CDATA[What do you do if you want to have someone respond “on-the-go” who doesn’t have a smartphone? Enter Zoove. Zoove is service that makes short-code call-to-action easy. Their service allows your customers (or users) to send an SMS text that is between 2 and 12 characters prefaced by “**” and get an automated response containing a URL, coupon, mobile application, video, etc,.]]></description>
		<wfw:commentRss>http://blog.cullmanndesign.com/2011/04/zoove/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Learn From Mistakes</title>
		<link>http://blog.cullmanndesign.com/2011/04/learn-from-mistakes/</link>
		<comments>http://blog.cullmanndesign.com/2011/04/learn-from-mistakes/#comments</comments>
		<pubDate>Sat, 23 Apr 2011 00:00:27 +0000</pubDate>
		<dc:creator>Chris Cullmann</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[How-To]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[business]]></category>

		<guid isPermaLink="false">http://blog.cullmanndesign.com/?p=636</guid>
		<description><![CDATA[A new show on the 5by5 network, Let’s Make Mistakes, is focused on converting people in the design business into people in the business of design. Although only 2 episodes into the franchise, it has already articulated that the craft of design-the profession of design-is one of industry and value and not to be sold short of it’s value. ]]></description>
		<wfw:commentRss>http://blog.cullmanndesign.com/2011/04/learn-from-mistakes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Scent As Branding</title>
		<link>http://blog.cullmanndesign.com/2011/03/scent-as-branding/</link>
		<comments>http://blog.cullmanndesign.com/2011/03/scent-as-branding/#comments</comments>
		<pubDate>Sun, 06 Mar 2011 21:50:05 +0000</pubDate>
		<dc:creator>Chris Cullmann</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Olfactory]]></category>
		<category><![CDATA[Smell]]></category>

		<guid isPermaLink="false">http://blog.cullmanndesign.com/?p=579</guid>
		<description><![CDATA[In competitive spaces like the hotel industry, differentiation is crucial. Defined by many difficult to articulate properties, service, ambiance and implied personal taste being examples. Modern brands have found new ways to leave an impression in customer&#8217;s minds: Olfactory marketing.&#160; What does &#8220;scent&#8221; mean to a brand? What can be communicated? Several examples come to [...]]]></description>
		<wfw:commentRss>http://blog.cullmanndesign.com/2011/03/scent-as-branding/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Instant Search</title>
		<link>http://blog.cullmanndesign.com/2010/09/google-instant-search/</link>
		<comments>http://blog.cullmanndesign.com/2010/09/google-instant-search/#comments</comments>
		<pubDate>Tue, 21 Sep 2010 01:55:27 +0000</pubDate>
		<dc:creator>Chris Cullmann</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[google instant]]></category>
		<category><![CDATA[P52]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://blog.cullmanndesign.com/?p=410</guid>
		<description><![CDATA[Search engine giant Google recently announced a redesign of their homepage that enables a new way to see your search result. This new method, titled Google Instant, shows a real-time adjustment in your search results as well as “suggestions”. The new search mechanism allows users to see the results as they add characters to their [...]]]></description>
		<wfw:commentRss>http://blog.cullmanndesign.com/2010/09/google-instant-search/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Automated Creative</title>
		<link>http://blog.cullmanndesign.com/2010/08/automated-creative/</link>
		<comments>http://blog.cullmanndesign.com/2010/08/automated-creative/#comments</comments>
		<pubDate>Mon, 30 Aug 2010 01:34:13 +0000</pubDate>
		<dc:creator>Chris Cullmann</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[artificial intelligence]]></category>
		<category><![CDATA[convergence]]></category>
		<category><![CDATA[creative process]]></category>
		<category><![CDATA[P52]]></category>

		<guid isPermaLink="false">http://blog.cullmanndesign.com/?p=399</guid>
		<description><![CDATA[The convergence is here and the evil robot overlords will be taking over shortly. Am I exaggerating? Probably, for effect, but a recent demonstration by BETC, a subsidiary or Euro RSCG shows that a computer program, a script, can generate the same mediocre concepts produced by a creative team. The project, under the direction of [...]]]></description>
		<wfw:commentRss>http://blog.cullmanndesign.com/2010/08/automated-creative/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Facebook Share For Pharma (What Is The Issue?)</title>
		<link>http://blog.cullmanndesign.com/2010/08/facebook-share-for-pharma/</link>
		<comments>http://blog.cullmanndesign.com/2010/08/facebook-share-for-pharma/#comments</comments>
		<pubDate>Sun, 15 Aug 2010 16:45:03 +0000</pubDate>
		<dc:creator>Chris Cullmann</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[FaceBook]]></category>
		<category><![CDATA[novartis]]></category>
		<category><![CDATA[P52]]></category>
		<category><![CDATA[tasigna]]></category>

		<guid isPermaLink="false">http://blog.cullmanndesign.com/?p=379</guid>
		<description><![CDATA[Last week, Tasigna, a Novartis product, received a letter from DDMAC for including a “share” button on their website. The letter stated that the utility “fails to communicate any risk information”. For those who may not know, a “share” button is a small widget that allows you to link to the site that it has [...]]]></description>
		<wfw:commentRss>http://blog.cullmanndesign.com/2010/08/facebook-share-for-pharma/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is E-Mail Marketing Still Relevant?</title>
		<link>http://blog.cullmanndesign.com/2010/08/is-e-mail-marketing-still-relevant/</link>
		<comments>http://blog.cullmanndesign.com/2010/08/is-e-mail-marketing-still-relevant/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 00:55:42 +0000</pubDate>
		<dc:creator>Chris Cullmann</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[e-mail marketing]]></category>
		<category><![CDATA[html e-mail]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[P52]]></category>

		<guid isPermaLink="false">http://blog.cullmanndesign.com/?p=369</guid>
		<description><![CDATA[In the past 2 years, there has been a tremendous push to move messaging and advertising to social media. Whether FaceBook, Twitter, LinkedIn, every market has it’s niche and ad agencies have gotten proficient at targeting groups within these networks. While social media marketing was maturing, there was (and still is) a trend in dismissing [...]]]></description>
		<wfw:commentRss>http://blog.cullmanndesign.com/2010/08/is-e-mail-marketing-still-relevant/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

