Tablets are poised to change everything about how we consume media. The living room experience is now distributed across devices ranging from laptops to smartphones to gaming consoles. TV now has to share our attention with email, text messages, and even other video content.
Devices like the iPad and the Nexus 7 are making TV personal, actionable, and merging broadcast media with search. My guest post on WPP’s Dose of Digital outlines how the “second screens” we all use will change the way TV is watched and how marketers communicate with audiences.
Read the post: Second Screen Marketing on Dose of Digital
XBOX LIVE AND MEDIA CONSUMPTION
Microsoft’s XBOX console is quickly changing what it means to “watch” television and recreating media engagement for viewers and advertisers. Mindshare, a WPP agency, explains where the XBOX came from and where it is poised to go. Read the post on the WPP Reading Room.
6 SOCIAL MEDIA LESSONS FROM DAVID OGILVY
Translating Ogilvy on Advertising to the modern digital market. From WhatWorksWhere.com.
WHAT I LEARNED ABOUT THE WEB IN 2011
The web design elite speak to the A List Apart editors about what they feel has shifted in 2011. As always, A List Apart has the best of the web.
eMails have been part of the marketer’s arsenal since the first websites sprouted from the digital protozoa. They lack the flair of social media, the metrics of websites, or the sizzle of YouTube. They are still a very valuable resource and a great way to engage an audience.
I’ve put together an basic outline of what makes for a strong marketing email. This is a good primer for anyone who is getting started in emarketing or if you’re starting to see the trend back towards the use of emails and email newsletters.