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	<title>Cullmann Design Blog &#187; Branding</title>
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	<link>http://blog.cullmanndesign.com</link>
	<description>A collection of writings and observations about the web, advertising, and and the field of design by Chris Cullmann, Creative Director and Online Strategist</description>
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		<title>Phonetic Marketing</title>
		<link>http://blog.cullmanndesign.com/2011/12/phonetic-marketing/</link>
		<comments>http://blog.cullmanndesign.com/2011/12/phonetic-marketing/#comments</comments>
		<pubDate>Mon, 26 Dec 2011 23:01:54 +0000</pubDate>
		<dc:creator>Chris Cullmann</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://blog.cullmanndesign.com/?p=795</guid>
		<description><![CDATA[What does Siri (or voice search) mean to advertisers? If a user makes a request of Siri that is outside of it’s knowledge base, Siri will use a search engine for results based on how it has interpreted the request. This is where the shift is: Apple (and this category of voice-search) is conditioning users to make requests in plain language-a shift from how many people search AND an even larger shift from how many marketers are building their SEO/SEM campaigns. What would a newly launched XEROX be if it isn’t findable in 2012?]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are you listening? Plastics.</title>
		<link>http://blog.cullmanndesign.com/2011/09/are-you-listening/</link>
		<comments>http://blog.cullmanndesign.com/2011/09/are-you-listening/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 00:46:15 +0000</pubDate>
		<dc:creator>Chris Cullmann</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://blog.cullmanndesign.com/?p=783</guid>
		<description><![CDATA[In 1967, the graduate is counseled to pursue a future in plastics. Good advice for the time. To the modern business graduate, what is a sure thing?Regardless of what you believe the shelf-life of social media is, there is a fundamental shift in business communication that is occurring. At one point recently, the business world [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>A/B Testing For Success</title>
		<link>http://blog.cullmanndesign.com/2011/05/ab-testing-for-success/</link>
		<comments>http://blog.cullmanndesign.com/2011/05/ab-testing-for-success/#comments</comments>
		<pubDate>Tue, 31 May 2011 00:23:52 +0000</pubDate>
		<dc:creator>Chris Cullmann</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[A-B Testing]]></category>
		<category><![CDATA[Analytics]]></category>

		<guid isPermaLink="false">http://blog.cullmanndesign.com/?p=681</guid>
		<description><![CDATA[A/B testing is a method that compares 2 or more approaches to a call-to-action to improve response. The post explores the concepts behind this type of testing and what you can learn from it. The idea seems instinctual. It has been in use for many years in the form of best practices and specialty groups who know and understand particular audiences. What makes this so powerful in the digital domain is the near real-time results and responses that can be put to use. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Scent As Branding</title>
		<link>http://blog.cullmanndesign.com/2011/03/scent-as-branding/</link>
		<comments>http://blog.cullmanndesign.com/2011/03/scent-as-branding/#comments</comments>
		<pubDate>Sun, 06 Mar 2011 21:50:05 +0000</pubDate>
		<dc:creator>Chris Cullmann</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Olfactory]]></category>
		<category><![CDATA[Smell]]></category>

		<guid isPermaLink="false">http://blog.cullmanndesign.com/?p=579</guid>
		<description><![CDATA[In competitive spaces like the hotel industry, differentiation is crucial. Defined by many difficult to articulate properties, service, ambiance and implied personal taste being examples. Modern brands have found new ways to leave an impression in customer&#8217;s minds: Olfactory marketing.&#160; What does &#8220;scent&#8221; mean to a brand? What can be communicated? Several examples come to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Downside of Social Media for Advertisers and Marketers</title>
		<link>http://blog.cullmanndesign.com/2010/10/gaps-problem-with-social-media/</link>
		<comments>http://blog.cullmanndesign.com/2010/10/gaps-problem-with-social-media/#comments</comments>
		<pubDate>Sun, 24 Oct 2010 16:49:13 +0000</pubDate>
		<dc:creator>Chris Cullmann</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[P52]]></category>

		<guid isPermaLink="false">http://blog.cullmanndesign.com/?p=424</guid>
		<description><![CDATA[The GAP, a clothing retailer, recently learned how social media can influence their brand in a bad way. After revealing their new logo, executives where confronted with an audience unhappy with the new helvetica based, simplified brand-mark. Afraid of a backlash, marketing officers quickly retreated from their decision to launch the new logo and replaced [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Facebook Share For Pharma (What Is The Issue?)</title>
		<link>http://blog.cullmanndesign.com/2010/08/facebook-share-for-pharma/</link>
		<comments>http://blog.cullmanndesign.com/2010/08/facebook-share-for-pharma/#comments</comments>
		<pubDate>Sun, 15 Aug 2010 16:45:03 +0000</pubDate>
		<dc:creator>Chris Cullmann</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[FaceBook]]></category>
		<category><![CDATA[novartis]]></category>
		<category><![CDATA[P52]]></category>
		<category><![CDATA[tasigna]]></category>

		<guid isPermaLink="false">http://blog.cullmanndesign.com/?p=379</guid>
		<description><![CDATA[Last week, Tasigna, a Novartis product, received a letter from DDMAC for including a “share” button on their website. The letter stated that the utility “fails to communicate any risk information”. For those who may not know, a “share” button is a small widget that allows you to link to the site that it has [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is E-Mail Marketing Still Relevant?</title>
		<link>http://blog.cullmanndesign.com/2010/08/is-e-mail-marketing-still-relevant/</link>
		<comments>http://blog.cullmanndesign.com/2010/08/is-e-mail-marketing-still-relevant/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 00:55:42 +0000</pubDate>
		<dc:creator>Chris Cullmann</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[e-mail marketing]]></category>
		<category><![CDATA[html e-mail]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[P52]]></category>

		<guid isPermaLink="false">http://blog.cullmanndesign.com/?p=369</guid>
		<description><![CDATA[In the past 2 years, there has been a tremendous push to move messaging and advertising to social media. Whether FaceBook, Twitter, LinkedIn, every market has it’s niche and ad agencies have gotten proficient at targeting groups within these networks. While social media marketing was maturing, there was (and still is) a trend in dismissing [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NYC Subway Map Redesign</title>
		<link>http://blog.cullmanndesign.com/2010/06/nyc-subway-map-redesign/</link>
		<comments>http://blog.cullmanndesign.com/2010/06/nyc-subway-map-redesign/#comments</comments>
		<pubDate>Sat, 05 Jun 2010 19:08:45 +0000</pubDate>
		<dc:creator>Chris Cullmann</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[MTA]]></category>
		<category><![CDATA[P52]]></category>
		<category><![CDATA[Subway Map]]></category>

		<guid isPermaLink="false">http://blog.cullmanndesign.com/?p=316</guid>
		<description><![CDATA[The MTA has recently redesigned the New York City Subway Map. Not a drastic change from the 2 previous designs, the new version features additional information about subways lines and expanded visual indications for express and local routes. New York&#8217;s subways maps are a unique piece of history and a part of New York City&#8217;s [...]]]></description>
		<wfw:commentRss>http://blog.cullmanndesign.com/2010/06/nyc-subway-map-redesign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pragmatic Brand Loyalty</title>
		<link>http://blog.cullmanndesign.com/2010/05/brand-loyalty/</link>
		<comments>http://blog.cullmanndesign.com/2010/05/brand-loyalty/#comments</comments>
		<pubDate>Sat, 01 May 2010 15:46:24 +0000</pubDate>
		<dc:creator>Chris Cullmann</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[brand loyalty]]></category>
		<category><![CDATA[FastForward]]></category>
		<category><![CDATA[P52]]></category>
		<category><![CDATA[Publicis]]></category>
		<category><![CDATA[Wharton]]></category>

		<guid isPermaLink="false">http://blog.cullmanndesign.com/?p=297</guid>
		<description><![CDATA[Conceptually &#8220;Brand Loyalty&#8221; presents itself as the foundation of good business practices. Whether you are a consumer focused enterprise or professionally oriented, the idea of your customers standing behind you is a pretty ideal position. The newest string of marketing buzz and social media marketing is rooted in brand loyalty: Having your customers interact with [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Building A Website: Where To Start</title>
		<link>http://blog.cullmanndesign.com/2010/03/how-to-start-building-a-website/</link>
		<comments>http://blog.cullmanndesign.com/2010/03/how-to-start-building-a-website/#comments</comments>
		<pubDate>Sun, 28 Mar 2010 12:21:49 +0000</pubDate>
		<dc:creator>Chris Cullmann</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[P52]]></category>

		<guid isPermaLink="false">http://blog.cullmanndesign.com/?p=271</guid>
		<description><![CDATA[A friend had asked me where they would begin if they had wanted to start building a website for their business. I started an email that outlined a few of the basics, starting with a URL and outlining what they wanted to say and who they wanted to say it to. Of course the e-mail [...]]]></description>
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