May 1, 2010
Pragmatic Brand Loyalty
Conceptually “Brand Loyalty” presents itself as the foundation of good business practices. Whether you are a consumer focused enterprise or professionally oriented, the idea of your customers standing behind you is a pretty ideal position. The newest string of marketing buzz and social media marketing is rooted in brand loyalty: Having your customers interact with you in an open dialogue and connecting their own “brands” with those your provide by way of Twitter, FaceBook, LinkedIn or the myriad of other channels that present opportunity to engage your audience.
FastForward, a partnership channel shared by Google and the Wharton School presents Jean-Philippe Maheu, Worldwide Chief Executive Officer, Publicis Modem and his perspective on Brand Loyalty. His perspective is practical, direct and falls short of over-promising what consumer engagement can provide. Mr. Maheu’s perspective reinforces the idea that consumer loyalty is the result of a relationship and like any relationship requires attention and respect for the life of the bond.
FastForward offers a dedicated channel for marketing, business and consumer though-leaders. A dedicated YouTube channel can be found at: www.youtube.com/user/FastForward
