Apr 25, 2010
Spotting The Shiny New Thing
Are you an early adopter? Trendspotting blog features a link to a new AdAge report outlining and recommending how to market to early adopters”. Much like the Seth Godin concept of capturing the “sneezers” of a group (the portion of any social network who identify, adopt and evangelize new things) this research paper classifies the early adopters and their flock into categories and allows readers to outline opportunities and tactics to have a dialogue these groups. The report is titled “Shiny New Things: What Digital Adopters Want, How to Reach Them and Why Every Marketer Should Pay Attention” and is available as a free PDF.
