Cullmann Design Blog


Designing For Tomorrow with Roger Black

Roger Black has an excellent post on the Society for News Design Blog. The dialogue is an overview, but there was one point that I think was missed: From the perspective of Art Direction, it is becoming increasingly important that Content Creators and Designers construct their presentation is such a way that it translates, with its impact, across multiple platforms and media. This post (and the snd website) is an excellent example. The post, a standards based layout, features a full transcript.

Roger Black: the decade in design from The Society for News Design on Vimeo.

Category: design, media, Observations

Tagged: Art Direction, design, New Media, Roger Black, Society for News Design

About Cullmann

Chris Cullmann is a Creative Director and Online Strategist. He works for Ogilvy CommonHealth Interactive Marketing, a digital agency dedicated to healthcare marketing. His professional and personal portfolio includes interactive websites, viral and social media, and online education applications. His portfolio and observations about the design and marketing industry can be found at

The opinions expressed on this site are my own and do not reflect those of my employer or those who I am professionally connected.

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