HEALTHCARE INFORMATION ON THE INTERNET-A BOOM
Compete.com, web statisticians, have taken interest in the healthcare industry’s online growth in recent history. Their most recent post is focused on a very dense space and how WebMD, the favored veteran, is responding to new competition and a changing digital landscape. Read the full post on compete.com
7 THINGS THAT YOU MIGHT BE DOING TO HURT YOUR [PHARMA] BRAND
Everything from naming your drug to the photography you choose to represent your patients and doctors. From Jeremy Arceneaux at LSBMN.
THE ART OF LINKING (FOR ALL THE COPYWRITERS AND CURATORS OUT THERE)
A post outlining the nuance of directive links, call-to-action and the building blocks of the web. If you are writing any content for the web, follow the article for addition, LINKS. This and more on Gerry McGovern’s blog.
Industry publication PharmaVOICE has released a special Social Media Showcase in their January 2012 edition. Marketing leaders look at how healthcare brands can participate in social networks smartly, safely, and with the greatest impact for patients and professionals. Look for my contribution, Search and Social Media for the Pharmaceutical Industry that outlines how social networks impact search results for all audiences.
BEST OF CES (HEALTHCARE REDUX)
The GigaOm blog reviews the best CES had to offer the healthcare space. See their “best-of” list here.
WE ARE THE 95%
A pragmatic look at QR Codes, best practices, and why the quick-response codes are slow to gain traction. Posted by CRM experts and WPP agency RTCRM.
WHAT DOES YOUR E-MAIL MARKETING LOOK LIKE FOR 2012?
Alchemy Worx points out some commonly missed points that will sharpen your email marketing in 2012.
CES is just under way and Sony and Samsung have already announced plug-and-play solutions to update your television. These updates expand the functionality of your otherwise passive television experience to include on-demand content pulled from the web as well as apps.
Sony’s solution comes on the form of a second generation Google TV. Both Logitech and Sony have attempted early releases of Google’s “lean-back” project previously, but with a new interface atop the Google Android underpinnings, this new product is looking like a mature offering for a wide audience.
Samsung has also announced a set-top solution with the inTouch. inTouch, also Android based, offers non-internet enabled televisions applications to access popular web content like YouTube and a shallow pool of widget-like apps with content from Google. Adding additional functionality to the inTouch is an HD camera that provide Skype access. A device like this would be ideal for the family hoping to extend the utility of the family television as an information and tele-communications center.
Why start talking about this now? The living room is changing and these devices are at the heart of that change. People are already using their smart phones, tablets, and laptops to participate in social media and interact with others while watching popular television and sports events. The connected television will allow viewers to change from passive engagement with shows and online personalities to truly interactive content and material that is truly relevant to the viewer.
